Recent events
Recent events tied to this brand in public sources.
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2026
Colgate launches scholarship campaign with Melcom Supermarkets
Colgate launched an eight-week scholarship campaign in partnership with Melcom Supermarkets. Customers who buy two participating Colgate products at a Melcom store can nominate a student; the campaign offers GH¢240,000 in scholarships and GH¢120,000 in Melcom shopping vouchers.
2026
Colgate launches Optic White Vitamin C toothpaste
Colgate launched Colgate Optic White Vitamin C, a clinically proven whitening toothpaste powered by Vitamin C, as part of its oral beauty range.
2026
Colgate partners with j-hope of BTS as Optic White ambassador
Colgate named j-hope of BTS as the official ambassador for its new Colgate Optic White Vitamin C oral beauty range in a major Asia Pacific partnership, with j-hope headlining the launch campaign across APAC.
2022
Colgate launches Visible White O2 toothpaste in India
Colgate-Palmolive (India) launched Visible White O2, a toothpaste with active oxygen technology that claims to whiten teeth in three days.
2021
Ballina Dental Practice wins Colgate Caring Dental Team of the Year award
Ballina Dental Practice won the 2021 Colgate Caring Dental Team of the Year award for its work preventing serious dental injuries on the playing field. The awards were held in Dublin on Saturday night; the article was published on Monday, November 22, 2021.
2021
Colgate launches recyclable toothpaste tube in South Africa
Colgate launched a recyclable toothpaste tube in South Africa on April 22, 2021. The tube is made from HDPE and is used for three Colgate Naturals toothpaste variants.
2020
Colgate launches “Calcium in, Cavities out” campaign
Colgate launched the “Calcium in, Cavities out” thematic campaign in Nigeria to raise awareness of cavities and oral care. The campaign was running on television, radio, digital, and out-of-home platforms.
2020
Sunrisers Hyderabad unveils sponsors for IPL 13
Sunrisers Hyderabad unveiled sponsors for the 13th edition of the Indian Premier League. JK Lakshmi Cement was identified as title sponsor, with Ralco Tyres and Valvoline also named as principal sponsors; several other brands were announced as partners.
2020
Colgate partners with Feeding America to distribute relief products
Colgate said it was working with food banks and partner agencies in the Feeding America network to distribute health and hygiene products as part of COVID-19 relief.
2020
Colgate launches DentistsforMe.in
Colgate launched DentistsforMe.in, a free teledentistry platform that connects patients with dentists through voice or video calls and chat. Colgate said it partnered with more than 200 dentists for the initiative.
2020
Colgate launches Smile for Good toothpaste in a recyclable tube
Colgate launched Smile for Good toothpaste in a tube made from recyclable high-density polyethylene. The toothpaste was certified by the Vegan Society and was on sale in Waitrose and Boots.
2020
Colgate releases Smile for Good toothpaste line in the UK and EU
Colgate released its vegan-certified Smile for Good toothpaste line at retailers across the United Kingdom and the European Union. The line includes Whitening and Protection varieties.
2020
Colgate announces Plaqless Pro smart toothbrush
Colgate announced its Plaqless Pro smart electric toothbrush with optical sensor technology to detect biofilm buildup. The source says the product was due to launch in 2020.