Recent events
Recent events tied to this brand in public sources.
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2022
IndiaCast and ABS Broadcast launch Viacom18 channels on Sky Glass
IndiaCast Media Distribution partnered with ABS Broadcast to launch Viacom18 channels Colors and Colors Rishtey on the Sky Glass streaming TV platform for UK audiences.
2020
Colors signs 15 sponsors for Bigg Boss 14
Colors signed 15 brands as sponsors for the upcoming season of Bigg Boss 14, including Mobile Premier League as presenting sponsor, Dabur Dant Rakshak Ayurvedic Paste and TRESemmé as “powered by” sponsors, and Lotus Herbals as beauty partner.
2020
COLORS acquires Mahabharat broadcast rights
COLORS acquired rights to air Mahabharat, which was scheduled to begin airing daily on the channel from May 4, 2020.
2019
Viacom18 launches Har Din Diwali campaign
Viacom18 launched the Har Din Diwali consumer awareness campaign encouraging viewers to subscribe to COLORS and COLORS Kannada at their reduced price.
2019
Viacom18 reduces prices for COLORS channels
Viacom18 announced that the a-la-carte monthly prices of COLORS and COLORS Kannada were reduced from Rs 19 to Rs 12 each.