Recent events
Recent events tied to this brand in public sources.
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2022
Coors Light campaign wins Innovation SABRE Awards
Coors Light's “Iceman to Canton” campaign won awards for Best in Sponsorships, Best in Earned National Broadcast Media, and Best in Paid Influencer Programs at the 2022 Innovation SABRE Awards.
2020
Coors Light announces pet adoption fee offer
Coors Light announced an offer to cover pet adoption fees up to $100 for its fans for Valentine’s Day.
2019
Jason Mraz sues MillerCoors over Coors Light advertisement
Jason Mraz sued MillerCoors over a Coors Light Instagram advertisement that he alleges used an unauthorized clip of him performing “I'm Yours,” along with his image. MillerCoors said it had contractual rights to post the video and removed it after Mraz's team reached out.