Recent events
Recent events tied to this brand in public sources.
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2022
Ruoyuchen and COSTA sign strategic partnership
Ruoyuchen and COSTA signed a strategic cooperation agreement covering e-commerce channel expansion, digital marketing and consumer operations. Ruoyuchen is to provide COSTA with marketing services across store operations, promotion and consumer operations.
2021
Haskins Garden Centres named Costa National Partner of the Year
Haskins Garden Centres was named Costa’s National Partner of the Year, selected from more than 80 partners across the UK.
2020
COSTA closes stores in China
COSTA closed multiple stores in Beijing, Hangzhou, Qingdao and Nanjing; the article reports that the number closed exceeded 10% of its China stores. COSTA said the closures were part of a business optimization adjustment and that it remained confident in the China market.
2020
COSTA and Leka launched a co-branded membership in North China
COSTA and membership services platform Leka launched a co-branded membership for North China, offering coffee discounts and other member benefits.
2020
COSTA announces China launch of ready-to-drink coffee
COSTA announced that its China-specific ready-to-drink coffee would launch in China at the end of March. The article also reports that the product had already reached some selected markets and would be sold through e-commerce and other retail channels.
2020
COSTA announces cooperation with JD for coffee product debut
COSTA announced cooperation with JD, with its ready-to-drink coffee product planned to debut on JD Xiaomofang and a brand flagship store to be launched.