Recent events
Recent events tied to this brand in public sources.
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2022
CAO Group files patent complaint against P&G over Crest whitening strips
CAO Group filed a complaint in the U.S. District Court for the Central District of California alleging that Procter & Gamble’s Crest teeth whitening strip products infringe CAO patents. The source reports the allegation, not a court determination.
2021
Crest and Oral-B launch Conquer Cavities 2Gether campaign
Crest and Oral-B launched the “Conquer Cavities 2Gether” campaign with Miles Brown as ambassador. The campaign encourages children and parents to pledge to brush for two minutes twice a day with fluoride toothpaste; for every pledge, the brands will donate up to 10,000 kits.
2021
CREST launched remote SOC accreditation audits
CREST announced a new remote audit facility for its Security Operations Center Accreditation, offering an alternative to on-site audits and intended to reduce travel while supporting more timely and effective audits.
2021
Crest launches “First Sparkle” charity project
In March 2021, Crest and the China Youth Development Foundation launched the “First Sparkle” charity project to improve teaching environments at rural Hope Schools across six provinces, including building facilities and donating musical instruments and equipment.