Recent events
Recent events tied to this brand in public sources.
Back to profile16 entries
2021
CrossFit launches beta of Affiliate Partner Network
CrossFit announced the beta launch of its Affiliate Partner Network, an online purchasing hub for CrossFit affiliates that consolidates access to participating brands, discounts, and revenue-generating opportunities. Initial launch partners included 20 brands.
2021
CrossFit announces CrossFit Precision Care
CrossFit announced the launch of CrossFit Precision Care, a primary-care service developed with Wild Health and CrossFit-trained doctors. The service uses genomic profiles, lab results, biomarkers and wearable data to provide individualized care. It was to be available to more than 50% of U.S. residents at launch before expanding nationwide in 2022.
2021
CrossFit announces the 2021 Virtual Games
CrossFit announced the 2021 Virtual Games, a new virtual competition for amateur athletes to perform workouts designed to mimic those at the CrossFit Games. The competition was planned to begin on July 28, 2021.
2021
CrossFit acquires and integrates HAM Plan assets
CrossFit acquired and integrated the assets of HAM Plan to accelerate the launch of its Affiliate Programming service.
2021
CrossFit announces Affiliate Programming service
CrossFit Home Office announced CrossFit Affiliate Programming, a service providing programming, class planning and coach development to affiliates. The service was planned to begin rolling out to affiliates worldwide on July 6, 2021.
2021
LIFEAID renews partnership with CrossFit
LIFEAID Beverage Co. renewed its partnership with CrossFit ahead of the 2021 CrossFit Games season. The continued partnership will support CrossFit affiliates and communities through product sampling and education.
2020
CrossFit is sold to Eric Roza
CrossFit founder Greg Glassman sold the company to Eric Roza on June 24; Roza was also to take over as CEO from Dave Castro.
2020
CrossFit Worcester drops CrossFit name
CrossFit Worcester, a local affiliate, chose to drop the CrossFit name after CEO Greg Glassman made remarks about George Floyd that its co-owner described as offensive and divisive.
2020
CrossFit CEO Greg Glassman resigns; Dave Castro to replace him
CrossFit CEO Greg Glassman resigned after controversial statements and tweets about George Floyd and coronavirus. CrossFit said Dave Castro would replace him.
2020
CrossFit founder Greg Glassman announces he will step down as CEO
CrossFit founder Greg Glassman announced that he would step down as CEO after backlash over remarks about the Black Lives Matter protests and George Floyd’s death. The article also reports that CrossFit issued a public apology for the remarks.
2020
CrossFit CEO steps down and successor is appointed
CrossFit founder and CEO Greg Glassman decided to step down following controversy over his tweet about George Floyd and the coronavirus pandemic. Dave Castro was appointed as the company's new chief executive.
2020
CrossFit apologizes for its CEO's statements
CrossFit apologized for the incidents and said Greg Glassman's statements were incredibly insensitive and hurtful.
2020
CrossFit announces CEO succession
CrossFit announced that founder and CEO Greg Glassman would retire and Dave Castro would assume the CEO role, following backlash over Glassman's remarks.
2020
CrossFit CEO apologizes for remark about George Floyd
After CrossFit CEO Greg Glassman made a remark about George Floyd on Twitter, he apologized through the @CrossFit handle and said that involving George Floyd's name in the effort was wrong.
2020
CrossFit responds to CEO’s Floyd-19 tweet
CrossFit CEO Greg Glassman apologized for his tweet through CrossFit’s official account, saying he had made a mistake in his choice of words. The article reports the apology followed backlash over the tweet.
2020
Reebok ends partnership with CrossFit
Reebok announced that it had decided to end its partnership with CrossFit, citing recent events, while stating it would fulfill its remaining contractual obligations in 2020.