Recent events
Recent events tied to this brand in public sources.
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2026
David’s Bridal announces plan to spin off Pearl
David’s Bridal announced plans to spin off its AI platform, Pearl, as a stand-alone publicly traded company. The transaction is expected to close in the first half of 2027; the companies filed a nonbinding letter of intent.
2022
David's Bridal launches Frontline Fierce initiative
David's Bridal announced the launch of Frontline Fierce, its first corporate philanthropy initiative, and committed to donating $100,000, 100 dresses a week, and 1,000 hours of employee volunteer time a year to nonprofit organizations supporting community-serving workers.
2022
Class-action lawsuit filed against David's Bridal over automated texts
Cheri Aul filed a class-action lawsuit against David's Bridal, claiming she received dozens of automated text messages despite never shopping there and never giving permission to receive them. The complaint alleges violations of Florida's Telephone Solicitation Act; the article reports no court determination.
2022
David's Bridal announces plans for two store openings
David's Bridal announced plans to open retail locations in West Chester Township, Ohio, and Torrance, California, in Q1 2022. The article reports planned openings, not completed openings.
2021
David’s Bridal announces $99 and Under Warehouse Sale
David’s Bridal announced a warehouse sale planned for September 24–26 at the Greater Philadelphia Expo Center, offering discounts on gowns, occasion dresses, shoes and accessories.
2021
David’s Bridal closes $70 million term loan
David’s Bridal announced the closing of a $70 million term loan provided by CPPIB Credit Investments Inc. The loan matures in 2024 and will fund operations and general corporate purposes.
2021
David's Bridal appoints Bryan Dow as vice president
David's Bridal announced that Bryan Dow had been appointed Vice President of Global Creative & Brand Marketing. The article says he joined the company on April 5, 2021.
2021
David's Bridal and Betsey Johnson announce exclusive shoe collaboration
David's Bridal and Betsey Johnson teamed up to create an exclusive shoe collection, which the release said would be available at select David's Bridal stores and online beginning that day.
2020
David’s Bridal launches Diamond loyalty program
David’s Bridal announced the launch of Diamond, a loyalty program through which customers earn points on purchases and can receive gifts, offers and honeymoon or getaway rewards.
2020
David’s Bridal announces partnership with Perksy
David’s Bridal announced a partnership with consumer-insights platform Perksy after selecting it as the competition winner, with an opportunity to pilot a program aimed at enhancing its consumer experience.
2020
David's Bridal promotes executives to partnership roles
David's Bridal announced the internal promotions of Nevin Shetty to the newly created Chief Partnership Officer role and Lia Madonna to Head of Partnership Services; both will lead growth of the company's partnership department.
2019
David's Bridal promotes Callie Canfield to marketing and communications VP
David's Bridal announced the internal promotion of Callie Canfield to the newly created role of Vice President, Marketing and Communications.