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Deepal

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2026

    Deepal chairman responds to doubts that L06 MRC suspension '300万同款' claim is exaggerated marketing

    Company response

    After Ferrari owners and netizens questioned whether a roughly 150,000-yuan car could really carry suspension technology from cars costing about 3 million yuan, accusing Deepal of clout-chasing, word games and exaggerated marketing over the 2027 L06's magnetorheological suspension (MRC), Deepal Auto chairman Deng Chenghao posted on social media that such doubts had existed since pre-sale but the facts can withstand scrutiny, affirmed the 'same type' claim, said the MRC system took four years to develop, and invited everyone to conduct real-world comparison tests.

    Company response

    • Denial — 深蓝汽车

      这两个字深蓝敢认，也欢迎所有人实测对比。技术下放，靠的是中国汽车供应链的底气。

    • Clarification — 深蓝汽车

      他透露，深蓝L06的磁流变悬架是“4年磨一剑”，经历了重重难关才将曾专属百万豪车的智能悬架技术带入主流市场。

    Source excerpt

    • 他透露，深蓝L06的磁流变悬架是“4年磨一剑”，经历了重重难关才将曾专属百万豪车的智能悬架技术带入主流市场。
    • 这两个字深蓝敢认，也欢迎所有人实测对比。技术下放，靠的是中国汽车供应链的底气。
    Source

  2. 2025

    Vehicle infotainment splash ads pushed without owner consent

    Deepal pushed splash 'car purchase coupon' ads to owners through the vehicle infotainment system. Owners were dissatisfied, and lawyers said the move was suspected of violating the Advertising Law. Deepal apologized and withdrew the push, promising 'no pushes in driving scenarios'; no penalty was seen.

    Source