Recent events
Recent events tied to this brand in public sources.
Back to profile2 entries
2019
Advance Auto Parts to acquire DieHard
Advance Auto Parts announced that it would acquire Sears-owned battery brand DieHard for $200 million in cash. Under the agreement, Sears and Kmart owner Transformco would retain rights to sell some DieHard products in Sears stores and receive a royalty-free perpetual license for DieHard products in non-automotive applications.
2019
Advance Auto Parts acquired the DieHard brand
Advance Auto Parts acquired the DieHard brand from Transformco for $200 million. DieHard batteries were to continue being sold at Sears and become available at Advance Auto Parts stores.