Recent events
Recent events tied to this brand in public sources.
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2021
Diesel names Skepta the face of Only The Brave
Diesel partnered with Skepta, naming him the new face of its Only The Brave fragrance franchise.
2021
Diesel introduces Sound Of The Brave fragrance
Diesel introduced Sound Of The Brave, a new fragrance that joins its Only The Brave collection and is associated with Skepta.
2021
Marcolin and Diesel end eyewear licensing deal
Marcolin and Diesel mutually agreed to end their licensing deal for Diesel eyewear collections after almost a decade of partnership.
2021
DIESEL presents its 2022 spring/summer collection
DIESEL presented its 2022 spring/summer collection, including a fashion film livestreamed from Milan on 21 June 2021.
2021
Diesel announces an e-commerce platform for the UAE and Saudi Arabia
Diesel announced an e-commerce platform targeting the UAE and Saudi markets.
2021
General Cigar Co. implements portfolio price increases
General Cigar Co. implemented price increases across nearly its entire portfolio. The company had informed retailers, but had not specified the increase amount or how it would be applied across the portfolio.
2020
Diesel unveils Hyperoom virtual selling platform
Diesel unveiled Hyperoom, a 360-degree virtual selling platform and exhibition space featuring Diesel products, including the Spring and Summer 2021 collections.
2020
PRONOUNCE and DIESEL announce a co-branded collection
PRONOUNCE announced a collaboration with DIESEL to create a new co-branded collection; five items were previewed at the London show, with the full collection planned for release in late March.
2019
Diesel announces Massimo Piombini as CEO
Italian fashion group OTB said it appointed former Balmain CEO Massimo Piombini to lead its flagship brand Diesel, with the appointment starting in February.
2018
Diesel announces Fadelite smartwatch
Diesel announced its Diesel On Fadelite touchscreen smartwatch, with availability planned for March 2020.