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Dior

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2019

    Dior responds to criticism over China map

    Company response

    In a controversy noted in 2019, a Dior presentation displayed a map of China that did not include Taiwan, which drew online criticism. In response, Dior stated that it respects China's sovereignty and territorial integrity. The brand also said it had started an investigation and promised to deal with the matter severely.

    After a Dior presentation displayed a map of China that did not include Taiwan and drew online criticism, Dior said it respects China's sovereignty and territorial integrity. Dior also said it had started an investigation and promised to deal with the matter severely.

    Company response

    • Denial — Dior

      which quickly drew criticism online and prompted Dior to deny that it represented the brand’s position.
    • Investigation — Dior

      The company has started to investigate seriously and promised to deal with it severely
    • Clarification — Dior

      Dior always respects and maintains the principle of One China, strictly upholds China’s sovereignty and territorial integrity, and cherishes the feelings of the Chinese people

    Source excerpt

    • “The company has started to investigate seriously and promised to deal with it severely,” Dior’s statement read.
    • The French luxury brand found itself in hot water after using a map of China which didn’t include Taiwan — a self-ruled island which Beijing views as part of its territory awaiting reunification.
    • which quickly drew criticism online and prompted Dior to deny that it represented the brand’s position.
  2. 2019

    Dior apologizes over China map display

    Company response

    In October 2019, Dior issued a statement apologizing after an employee displayed a map of China without Taiwan at a campus recruitment event. According to the company's statement, Dior said it respects and upholds the one-China principle. The apology followed the display of the map at the recruitment event. The company's response was conveyed in its statement addressing the incident.

    Company response

    • Apology — Dior

      法国奢侈时尚品牌克丽丝汀迪奥 Dior星期四(10月17日)发表紧急声明,对其员工在一次校园招聘人才活动上展示的中国地图里没有台湾表示道歉

    Source excerpt

    • 法国奢侈时尚品牌克丽丝汀迪奥 Dior星期四(10月17日)发表紧急声明,对其员工在一次校园招聘人才活动上展示的中国地图里没有台湾表示道歉,称该公司始终尊重和维护“一个中国”原则。
  3. 2011

    John Galliano dismissal after offensive remarks

    John Galliano left Dior after publicly reported offensive remarks and the resulting controversy. The episode led to a change in the house’s artistic leadership.