Recent events
Recent events tied to this brand in public sources.
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2026
Dior holiday campaign animated film
Dior tapped filmmaker Sylvain Chomet to direct an animated short film for its holiday campaign, titled “Christian Dior’s Night in Color.” The collaboration also extends to a holiday gifting line and appearances in Dior store windows worldwide.
2022
Dior partners with Parley for the Oceans on beachwear capsule
Dior partnered with Parley for the Oceans on its annual menswear beachwear capsule, which includes items made from materials using upcycled marine plastic debris and recovered fishing gear.
2022
Dior and Birkenstock unveil footwear collaboration
Dior unveiled a collaboration with Birkenstock at its fall '22 men's collection runway show, featuring two new styles: the Tokio clog and the Milano sandal.
2021
Dior names Yara Shahidi global brand ambassador
Dior named Yara Shahidi its global brand ambassador for women’s fashion and cosmetics.
2021
Dior updates Lip Glow formula
Dior Makeup revisited Lip Glow with a new moisturising formula enriched with cherry oil. The new Lip Glow was available in Singapore at Dior Beauty boutiques and counters at the time of publication.
2021
JD Luxury forms official partnerships with luxury brands
JD Luxury reported that in 2021 it formed partnerships with several LVMH Group brands, including Louis Vuitton, Bulgari, Dior, Loewe, Givenchy and Berluti, enabling consumers to reach their official stores through JD’s app.
2020
Dior opens a Capri pop-up store
Dior opened a new pop-up store on Italy's Capri island, featuring locally inspired design and an immersive retail experience.
2020
Dior partners with UNESCO to expand Women@Dior mentorship
Dior partnered with UNESCO’s Global Education Coalition to open its Women@Dior program to 100 female students from seven countries. The program includes mentorship from Dior employees and a 10-month educational program.
2020
Dior announces price increases for selected handbag lines
Dior announced that prices for handbags in the LADY DIOR, BOOK TOTES and 30 MONTAIGNE lines would be adjusted starting July 2, with stated increases varying by line.
2020
Dior opens its official Tmall flagship store
Dior opened its first official flagship store on Tmall, promoting products including the Miss Dior fragrance line and Rouge Dior lipstick.
2020
Dior AI beauty feature became available in the Meitu Xiuxiu app
Users could access the Dior AI beauty and skin-analysis feature through a dedicated entry in the Meitu Xiuxiu app. The feature assesses skin across six dimensions and provides personalized recommendations and reports.
2020
Dior and Meitu entered a strategic partnership to develop an AI skin-analysis feature
Dior and Meitu entered a strategic partnership to jointly develop the Dior AI beauty and skin-analysis feature for Chinese users.
2019
Dior apologizes over China map display
Dior issued a statement apologizing after an employee displayed a map of China without Taiwan at a campus recruitment event. The company said it respects and upholds the one-China principle.
2019
Dior responds to criticism over China map
After a Dior presentation displayed a map of China that did not include Taiwan and drew online criticism, Dior said it respects China's sovereignty and territorial integrity. Dior also said it had started an investigation and promised to deal with the matter severely.