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Brand AI

DoubleClick

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 1999

    Abacus data and online privacy controversy

    DoubleClick’s proposed acquisition of Abacus Direct raised concerns that offline purchase records could be combined with online browsing and advertising data to create detailed consumer profiles. The Federal Trade Commission investigated the matter, and DoubleClick postponed the proposed data integration while modifying its privacy commitments. The FTC closed the investigation in 2000 without an enforcement action.

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