Recent events
Recent events tied to this brand in public sources.
Back to profile4 entries
2021
Duracell launches Bitrex-coated coin batteries
Duracell launched a range of coin batteries with a non-toxic Bitrex coating; the article says the batteries would be stocked in Coles and IGA.
2020
Duracell adds bitter coating to lithium coin batteries
Duracell introduced a non-toxic bitter coating on its lithium coin battery sizes 2032, 2025, and 2016 to discourage accidental ingestion.
2020
Duracell and ODPM agree to long-term disaster preparedness partnership
Duracell and Trinidad and Tobago's Office of Disaster Preparedness and Management agreed to a long-term partnership focused on disaster preparedness and resilience. Duracell also donated batteries, sandbags and ponchos for disaster supply kits.
2019
Energizer sues Duracell over Optimum battery advertising claims
Energizer sued Duracell, alleging that Duracell's Optimum battery packaging and television commercials misled consumers by implying the batteries were more powerful and lasted longer than rival batteries. Energizer sought damages and a halt to allegedly improper advertising; the source reports no court determination.