Recent events
Recent events tied to this brand in public sources.
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2026
EE announces iPhone Handoff pricing in the UK
EE announced that iPhone Handoff will be included at no extra charge with its Full Works Plus plan and offered for £5 per month on its other plans. The service was described as coming soon.
2026
EE launches Fast Lane 5G+ network slicing service in the UK
EE launched Fast Lane, a UK-first network feature that moves customer connections into a dedicated section of its 5G+ network during congestion. The service is available to consumers via the new Full Works Plus pay-monthly plan and to new and re-signing small business customers on an EE Full Works business plan with a 5G+ compatible handset.
2026
EE launches Early Phone Swap for Flex Pay customers
EE announced the rollout of Early Phone Swap, available immediately to all customers on its Flex Pay contracts, allowing nearly one million customers to upgrade to any new or refurbished handset a year early at no extra cost, in-store or over the phone. The launch comes alongside new 12 and 48 month Flex Pay contract lengths.
2022
EE announces partnership with Xplora to offer the X5 Play
EE announced a partnership with smartwatch manufacturer Xplora to offer the X5 Play in the UK. The watch was available through EE's website, telesales and retail stores for £12 per month with a 24-month watch plan.
2021
EE announces January sale
EE announced a January sale on pay-as-you-go phones, accessories and handsets, with listed discounted offers and a promotion allowing eligible Samsung Galaxy S20 FE 5G purchasers to claim a free Samsung Chromebook 4.
2021
EE offers 160GB SIM-only plan for £20 per month
EE was offering customers 160GB of data for £20 per month on a 24-month SIM-only contract.
2021
EE includes AppleCare Services with mobile insurance plans
EE made AppleCare Services available to new and upgrading customers who take out its Full Cover or Damage Cover mobile insurance plans. Selected EE stores will also provide Apple repair services.
2021
EE launches 5G network in Colchester
EE launched its 5G network in Colchester, making coverage available in parts of the town.
2020
EE releases its first 5G WiFi device
EE released its first 5G-compatible MiFi device, called the 5GEE WiFi, which also supports Wi-Fi 6.
2020
EE launched early-bird Christmas offers
EE launched early-bird Christmas offers on smartphones and plans, including free gifts and discounted monthly prices. The offers were scheduled to run through November 26.
2020
EE launches Set Up Safe
EE launched Set Up Safe, a free SMS service that helps parents configure safety features on their child's phone. The service was developed alongside Internet Matters.
2020
Mobiles.co.uk offers payday smartphone discounts
Mobiles.co.uk offered payday discounts on selected smartphones for customers signing up to an EE contract.
2019
Mobiles.co.uk offers £75 cashback on iPhone XR contracts
Mobiles.co.uk offered £75 cashback to customers buying an iPhone XR on a contract with O2 or EE as part of its Christmas sale.
2019
EE 5G internal communications campaign launch
Goldbug launched an internal communications campaign for EE's 5G network, involving BT Group employees in creating and sharing campaign content across internal channels.