Recent events
Recent events tied to this brand in public sources.
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2026
E.l.f. Beauty maintains lower prices on selected products
After receiving tariff refunds, E.l.f. Beauty walked back many previous price increases and kept selected products at lower prices after finding that only 10% of items saw a meaningful sales increase.
2026
E.l.f. Cosmetics names Joaquina as its brand ambassador
E.l.f. Cosmetics has named artist Joaquina as its brand ambassador, with the announcement made alongside her second album drop.
2022
e.l.f. Cosmetics, NTWRK and Georgina Treviño announce jewelry collaboration
NTWRK teamed up with e.l.f. Cosmetics and artist and designer Georgina Treviño on an exclusive jewelry collaboration featuring ear cuffs. The article says viewers could enter for a chance to win one of ten cuffs, with $1 per entry donated to Project Glimmer.
2021
e.l.f. Cosmetics and Chipotle announce a collaboration
e.l.f. Cosmetics and Chipotle announced a collaboration involving a limited-edition vegan makeup set inspired by Chipotle's menu and a beauty-inspired vegan bowl. The article said the makeup set and bowl would launch on March 10.
2021
Chipotle and E.l.f. announce limited-edition makeup collection
Chipotle and E.l.f. announced a limited-edition makeup collection themed around Chipotle ingredients, with four products, as well as a vegan burrito bowl created for the collaboration. The collection was due to launch on March 10 and be sold exclusively on the brands’ websites and NTWRK.
2020
e.l.f. Beauty acquires W3ll People
e.l.f. Beauty acquired clean beauty brand W3ll People for US$27 million. The article describes the acquisition as the company's first strategic extension.