Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Youth appeal and underage-vaping concerns
Public-health officials, researchers, and child-health advocates criticized Elf Bar’s colorful appearance and sweet fruit or confectionery flavors, arguing that these characteristics could attract children and teenagers. Cited youth-survey reporting identified Elf Bar as the most popular electronic-cigarette brand among middle- and high-school students who vaped.
2023
U.S. sale without FDA authorization
Elf Bar products were widely sold in the United States despite not having received authorization from the Food and Drug Administration. Customs seizures and FDA warning letters to retailers formed part of the resulting regulatory controversy.
Counterfeit products
The Elf Bar name has also been used for counterfeit or imitative products that can be difficult to distinguish from authentic devices, creating product-authentication and consumer-safety concerns.