Recent events
Recent events tied to this brand in public sources.
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2019
Energizer sues Duracell over Optimum battery advertising claims
Energizer sued Duracell, alleging that Duracell's Optimum battery packaging and television commercials misled consumers by implying the batteries were more powerful and lasted longer than rival batteries. Energizer sought damages and a halt to allegedly improper advertising; the source reports no court determination.