Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Eskimo Joe's opens public input page amid rebranding petition
Company response
In 2020, Eskimo Joe's responded to an online petition that called for a change to its name and mascot and criticized the brand's depictions. The restaurant said it had set up a public input section, was considering all views, and was evaluating a path forward. The petition and the company's response drew attention to the brand's name and imagery.
After an online petition called for a name and mascot change and criticized the brands’ depictions, Eskimo Joe’s said it had set up a public input section, was considering all views, and was evaluating a path forward.
Company response
Clarification — Eskimo Joe’s
Eskimo Joe’s said it’s taking all views into consideration and evaluating the best path forward for the company.
Source excerpt
It said minorities should not be used as caricatures or mascots and claims the depictions parallel the racist ads, mascots, and cartoons of Native Americans, Asians and Africans.
The company has now set up a for public input. special section on its website
On Monday an online petition began circulating calling Eskimo Joe’s and Mexico Joe’s racially insensitive.