Recent events
Recent events tied to this brand in public sources.
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2026
EXCEL Gum launches 'Chew Good' marketing platform in Canada
EXCEL Gum, Mars Canada's gum brand, launched the 'Chew Good' platform, a cheeky, vibe-forward campaign centered on taking a break with a simple chew, supported by fresh visuals, social content, immersive pop-ups, national media buys and creator-led content, following a refreshed package brand identity and the brand's 35th anniversary.