Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile3 entries
2025
Supplier animal-welfare allegations involving Rainbow Valley and Butterfield
Animal Recovery Mission released footage from a 2024 investigation alleging cattle beating, electric-shocking, premature calf separation and inadequate care at Rainbow Valley Dairy and Butterfield Dairy. Fairlife said it would no longer source from the dairies. A 2025 class-action complaint later alleged that sourcing continued and was concealed; those allegations remained unresolved in the supplied material.
2023
Alleged continued sourcing from Fair Oaks-affiliated dairies
A later Animal Recovery Mission investigation reported that shipments from Windy Ridge Dairy and Windy Too Dairy, identified as part of Fair Oaks Farms, reached a Fairlife tank in Michigan. Fairlife said only one shipment was delivered and that it was not used in products.
2019
Fair Oaks Farms animal-abuse investigation
Animal Recovery Mission released undercover footage alleging that employees at Fair Oaks Farms in Indiana abused calves through hitting, kicking, pushing and other acts of mistreatment. The investigation also challenged claims about the destination of male calves. Retailers including Jewel-Osco announced removals or suspensions of Fairlife products, while Fairlife faced pressure to improve sourcing controls. Some details and competing claims about the investigation were disputed by involved parties.