Recent events
Recent events tied to this brand in public sources.
Back to profile7 entries
2022
Fanatics acquires Topps’ trading card business
Fanatics acquired Topps’ sports trading card business, including the Topps name and its sports and entertainment division, but not its candy and gift card lines. The deal was confirmed to CNBC on Monday night.
2021
Fanatics signs 10-year partnership with Texas A&M
Fanatics signed a 10-year partnership with Texas A&M University, gaining exclusive rights to design, manufacture, and distribute Aggie products through select retail channels. The deal coincided with the launch of Texas A&M’s 12thManShop.com.
2021
Fanatics and the University of Tennessee announce retail partnership
Fanatics and the University of Tennessee announced an exclusive retail partnership under which Fanatics will be a primary retail partner and receive fan apparel rights; Fanatics also received a long-term extension to operate the university’s e-commerce and mobile retail experience.
2021
Fanatics adds Magic Johnson to its board
Fanatics said it had added Earvin “Magic” Johnson to its board of directors.
2020
Fanatics acquires Top of the World assets
Fanatics acquired some of Vetta Brands' assets, inventory and college licensing rights, including its Top of the World division. The deal included Top of the World's manufacturing facility and college headwear rights for more than 600 schools.
2020
Fanatics partners with Beast Mode on e-commerce
Fanatics entered an exclusive, multiyear partnership to operate the e-commerce business for Marshawn Lynch’s Beast Mode retail website. Lynch said the partnership would help expand Beast Mode beyond North America.
2020
Apple Pay promotion offers 20% off select Fanatics items
Apple's promotion offers 20 percent off select Fanatics items when customers use Apple Pay and the code APPLEPAY at checkout; the offer is available in the United States through June 19.