Recent events
Recent events tied to this brand in public sources.
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2026
McDonald’s to end FIFA World Cup sponsorship
McDonald’s is ending its FIFA World Cup sponsorship as it reassesses its marketing strategy and shifts focus toward building its own brand properties.
2026
FIFA president apologises to FIFA Council over World Cup investment plan mistakes
FIFA president Gianni Infantino apologised to the FIFA Council at a meeting in Zurich for mistakes in the communication and consultation process of the FIFA Forward Enterprise project, a secretive private equity plan for a World Cup commercial rights subsidiary involving investor Joshua Kushner tied to a $US4.2 billion World Cup sell-off. The plan was launched and quickly dropped in July amid a fierce backlash led from Europe. Infantino provided no documents or further details sought by critics, European delegates said no satisfactory answers were provided, and FIFA said details of the investor project remain confidential due to ongoing legal proceedings in the United States.
2026
Netflix acquires exclusive 2030 FIFA World Cup broadcast rights in Spain and Andorra
Netflix announced on Tuesday, Oct. 13, 2026, that it has acquired exclusive broadcasting rights to the 2030 FIFA World Cup in Spain and Andorra, marking its first major venture into men's international football. Netflix said it would stream all 104 matches of the tournament, co-hosted by Spain, Portugal and Morocco with three centenary matches in South America. One match per round will be available free in Spain, and a package including all of Spain's matches, both semifinals and the final will be offered to a national free-to-air television broadcaster so viewers without Netflix subscriptions can watch some of the biggest matches.
2026
UEFA files notice preparing criminal complaint against FIFA president over FFE sell-off plan
UEFA filed notices in a Manhattan court indicating it is preparing a criminal complaint against FIFA president Gianni Infantino over the failed $20 billion plan to sell stakes in FIFA Forward Enterprise, delivering a 60-page document to FIFA's Coral Gables headquarters; UEFA is considering criminal proceedings in Switzerland.
2022
UKLFI complaint over anti-Israel incidents at FIFA Arab Cup
UK Lawyers for Israel said it sent FIFA a formal complaint concerning alleged anti-Israel incidents at the FIFA Arab Cup, calling on FIFA to take action against discrimination. The article reports the allegations and does not report a FIFA determination.
2021
EA responds to reports about FIFA in-game spending prompts
EA issued a formal response to controversy over leaked internal documents reportedly describing messages in FIFA that encouraged players to switch to a mode involving paid in-game purchases. EA said the reports omitted important context, denied that it guides players to spend, and stated that in-game purchases are optional.
2020
Qatar Airways unveils FIFA World Cup 2022 aircraft livery
Qatar Airways unveiled a Boeing 777 painted in FIFA World Cup Qatar 2022 livery to mark two years until the tournament. The airline said more aircraft in its fleet would feature the livery.
2020
EA responds to criticism of FIFA Points advertising in a children's catalogue
After criticism of FIFA Points advertising in a children's toys catalogue, EA said the advertisement had appeared in an environment where it should not have and that it had begun an immediate review of future media placements.