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FIGS

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile2 entries

  1. 2020

    Promotional video criticized as sexist

    FIGS faced widespread criticism over a video showing a female osteopathic physician holding an upside-down medical terminology book. Critics argued that the imagery demeaned women physicians and osteopathic practitioners. The company removed the video, apologized, and said it would consult subject-matter experts on future campaigns.

    Source

  2. 2020

    FIGS faces backlash over ad depicting female physician

    Public backlash

    FIGS faced criticism over a video ad depicting a female doctor of osteopathic medicine with a "Medical Terminology for Dummies" book. Medical organizations and health care workers criticized the ad as disrespectful and misogynistic. FIGS apologized on Tuesday and again on Wednesday, and said it would strengthen its content approval process and seek health care professionals’ feedback at shoots.

    Company response

    • Apology — FIGS

      FIGS apologized for the video on Tuesday, saying it had "dropped the ball."

    • Apology — FIGS

      On Wednesday, the brand apologized again in a longer social media post.

    • Remediation — FIGS

      changes going forward include a "more robust approval process" with its internal content team and having health care professionals provide feedback at shoots.

    Source excerpt

    • On Wednesday, the brand apologized again in a longer social media post.
    • FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies."
    • changes going forward include a "more robust approval process" with its internal content team and having health care professionals provide feedback at shoots.
    Source