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FIGS

争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 2 条

  1. 2020

    宣传视频被批评为性别歧视

    FIGS因一段视频而面临广泛批评，视频中一名女性骨科医生手持一本倒置的医学术语书。批评者认为该图像贬低了女医生和骨科医生。公司撤下了视频，道歉，并表示将在未来的活动中咨询主题专家。

    来源

  2. 2020

    FIGS因描绘女性医生的广告遭到批评

    公众反弹

    FIGS因一则视频广告遭到批评。广告描绘一名女性骨科医学医生拿着《医学术语傻瓜书》，医疗组织和医护人员批评广告不尊重女性且带有厌女意味。FIGS于周二和周三分别道歉，并表示将加强内容审核流程，并在拍摄时征求医疗专业人员的意见。

    品牌回应

    • 道歉 — FIGS

      FIGS apologized for the video on Tuesday, saying it had "dropped the ball."

    • 道歉 — FIGS

      On Wednesday, the brand apologized again in a longer social media post.

    • 整改 — FIGS

      changes going forward include a "more robust approval process" with its internal content team and having health care professionals provide feedback at shoots.

    来源摘录

    • On Wednesday, the brand apologized again in a longer social media post.
    • FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies."
    • changes going forward include a "more robust approval process" with its internal content team and having health care professionals provide feedback at shoots.
    来源