Recent events
Recent events tied to this brand in public sources.
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2026
FILA releases “Along With You” winter campaign film
FILA released its “Along With You” winter-themed campaign film, featuring Song Weilong.
2022
FILA x Van Gogh Museum Collection Launch
FILA and the Van Gogh Museum released their new FILA x Van Gogh Museum collaboration collection in China on March 3, 2022. The collection features clothing inspired by Van Gogh’s artworks.
2021
FILA names Ni Ni as Advanced Sportswear Ambassador
FILA announced actor Ni Ni as its Advanced Sportswear Ambassador, continuing its “Fabulous Women” program. The article also says products featuring Ni Ni were scheduled to go on sale from August 10 and September 26.
2021
FILA and LANVIN launch GARA collaboration shoe
FILA and LANVIN launched their first collaborative shoe, GARA, on June 10, with a debut at LANVIN's BFC flagship store in Shanghai. The wider collaboration collection was scheduled to go on sale in September.
2020
FILA releases Winter Legend 2020 autumn/winter collection
FILA's Winter Legend 2020 autumn/winter collection, including its new premium sports down range, went on sale at FILA stores, its official online mall and its Tmall flagship store from September 26, 2020.
2020
Samsung and FILA announce limited-edition Galaxy Buds Live collaboration
Samsung announced a collaboration with sports brand FILA to release a limited-edition version of Galaxy Buds Live, priced at 209,000 won and limited to 2,000 units in South Korea.
2020
FILA launches its “Breathe This Summer” campaign
FILA launched an integrated marketing campaign themed “今夏身呼吸,” including an ASMR preview video, a live workout broadcast and summer exercise posters.
2020
FILA launches ADE retro running shoe collection
FILA launched its ADE retro running shoe collection, redesigned from the ADRENALINE 99 and featuring a Goodyear outsole.
2019
FILA and 3.1 Phillip Lim present 2020 SS collection
FILA and designer brand 3.1 Phillip Lim jointly presented the 2020 SS fashion collection at Shanghai Minsheng Art Wharf on December 20.
2019
EbLens and FILA collaborate on anniversary sneaker
EbLens and FILA collaborated to create the FILA x EbLens Ray Tracer sneaker, which EbLens said would be offered exclusively in its stores and on eblens.com.
2019
Fila names BTS global brand ambassadors
On October 3, 2019, Fila named K-pop band BTS as global brand ambassadors. The article says the band members would model Fila gear across the Americas, Europe, and Asia; a first campaign was expected to release early the following year.