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Filipinos

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 1999

    Philippine objection to the Filipinos brand name

    The Philippine government filed a diplomatic protest against Spain, the European Commission, and Nabisco Iberia over the use of “Filipinos” for cookies and pretzel snacks. Critics, including Heherson Álvarez, argued that the name used Filipino racial identity for commercial purposes and could evoke the product’s dark exterior and light interior. President Joseph Estrada described the brand as an insult on August 26, 1999. The available material does not record a forced name change in Spain; in the Philippines, the cookies are sold as Chiquilin.

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