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2026
Fospha unveils complete measurement system uniting MMA, MMM, incrementality testing and AI-powered automation at Advertising Week New York
Fospha announced on Oct. 9, 2026 that it has relaunched as one connected measurement system, unveiling the full suite at its "Fospha & Friends" evening on the second night of Advertising Week New York. The system combines MMA, MMM, incrementality testing and AI-powered automation as one calibrated system, and the company said its AI suite of Analysis, Actions and Agents will reach general availability this quarter.