Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2014
FTC allegations concerning advertising and disclosures
The FTC alleged that Four Loko marketing and labeling could mislead consumers about alcohol content, serving size, and the consequences of consumption. The marketer settled the allegations and accepted requirements governing future advertising and disclosures.
2010
Caffeine-and-alcohol health and regulatory controversy
Four Loko became a prominent example in the U.S. debate over caffeinated alcoholic beverages. Public-health concerns focused on whether caffeine could mask subjective intoxication and encourage risky drinking. The FDA subsequently challenged the caffeinated formulation, leading to removal of caffeine and other stimulant ingredients.