Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2008
Criticism over Bar Refaeli endorsement
Fox faced criticism after selecting Bar Refaeli as a campaign model. The controversy concerned her avoidance of mandatory Israeli military service through a short marriage and led to discussion of a possible consumer boycott. Fox attempted to address the issue by proposing a military-enlistment and injured-soldier outreach role for Refaeli.