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Freelander

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2025

    Official website mistakenly uses NIO ES8 rendering, sparking plagiarism dispute; barred from "electric Land Rover" promotion

    The FREELANDER Shenxingzhe new energy brand launched by Chery Jaguar Land Rover once used on its official website renderings and data identical to the NIO ES8 body, was accused by netizens of plagiarism, and later urgently replaced them; under licensing terms the brand cannot promote itself as "electric Land Rover" or "Land Rover Freelander," prompting questions that little remains besides the "Land Rover" name. Materials were replaced.

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