Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile2 entries
2022
Vulgar advertisement demeaning to women leads to combined fines of 1.3 million yuan for involved companies
In 2022, an e-commerce advertisement for Fuyanjie contained content that disparaged women and carried sexual innuendo, triggering public backlash and supervision through procuratorial public interest litigation. Market regulators ordered the advertisements for the relevant products to be taken down and fined the two companies involved 800,000 yuan and 500,000 yuan respectively, while the brand pursued accountability. This item is limited to the advertisement and the operating companies involved.
2016
Gift box copy about the past and future criticized for objectifying women
In 2016, a Fuyanjie gift box promotion linked women's past to a cleansing product, drawing criticism for objectifying and discriminating against women. In 2022, Jiemian News reviewed the incident and argued that the brand had repeatedly had similar problems. This item is separate from the 2022 incident involving penalties over the vulgar e-commerce advertisement.