Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
CEO conduct and creator-partner backlash
Employees reported alleged slur use and derogatory comments by CEO Cliff Morgan during a team call. Seven talent managers were dismissed the next day under a restructuring explanation, and more than 75 partnered creators announced that they were ending their G Fuel partnerships.
2018
California Proposition 65 lead-warning lawsuit
The California Environmental Research Center alleged that 18 G Fuel samples contained lead at levels requiring Proposition 65 warning labels. Gamma Labs settled the litigation for $118,500.