Recent events
Recent events tied to this brand in public sources.
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2022
Gatorade launches the “Whatever Fuels You” campaign
Gatorade launched its global “Whatever Fuels You” advertising campaign, featuring a Messi-led announcement and other projects for athletes.
2021
Gatorade signs endorsement deal with Paige Bueckers
Gatorade announced a multiyear endorsement partnership with UConn basketball player Paige Bueckers, making her its first college endorser.
2021
Gatorade announces limited-edition apparel collaboration with Champion
Gatorade announced a one-time, limited-edition apparel collection produced in partnership with Champion. The seven-piece collection was scheduled to be available for 48 hours beginning June 4.