Recent events
Recent events tied to this brand in public sources.
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2026
General Mills reports fiscal 2027 first-quarter top and bottom line beat
General Mills reported a top and bottom line beat for its fiscal 2027 first quarter, with organic net sales flat and adjusted earnings down 13% year over year. The company maintained its full-year outlook and expects input cost inflation at the high end of its 4% to 5% range, citing higher spot prices for freight, grain and packaging, and new Canadian tariffs.
2021
Google Cloud and General Mills expand partnership
Google announced an expanded partnership with General Mills, which selected Google Cloud as its preferred cloud partner. The companies said they would work together on data, analytics, and related capabilities.
2021
General Mills agrees to acquire Tyson Foods’ pet treats business
General Mills announced a definitive agreement to acquire Tyson Foods’ pet treats business for $1.2 billion in cash. The transaction includes the Nudges, Top Chews and True Chews brands and a manufacturing facility in Independence, Iowa.
2020
General Mills expands Covington production capacity
General Mills is expanding its Covington, Georgia production complex to increase capacity and efficiency for producing Cinnamon Toast Crunch. The project is expected to create 40 jobs.
2020
General Mills appoints chief digital and technology officer
General Mills appointed Montemayor to a newly created chief digital and technology officer role. He will oversee IT and technology solutions teams and lead the company's digital transformation efforts.
2019
Lucasfilm and eight brands launch a Rise of Skywalker promotional alliance
Lucasfilm partnered with Bose, Dannon, GE Appliances, General Mills, McDonald's, Porsche, Samsung Mobile, and United Airlines in a promotional alliance for Star Wars: The Rise of Skywalker. The promotion alliance kicked off on October 2, 2019.
2019
Honey Nut Cheerios Snap for Good Rewards campaign launches
General Mills and Honey Nut Cheerios partnered with the HRC Foundation on a two-month campaign using Snapchat Lenses and Honey Nut Cheerios box Snapcodes. Honey Nut Cheerios will donate a portion of $100,000 to the three participating organizations.
2019
General Mills and Honey Nut Cheerios partner with HRC Foundation on fundraising campaign
General Mills and Honey Nut Cheerios partnered with the Human Rights Campaign Foundation on a campaign to raise funds for LGBTQ rights. For two months, Honey Nut Cheerios boxes were to feature a snapcode that users could scan to access Snapchat Lenses and choose among three participating charities; Cheerios would donate a portion of $100,000 to those organizations.