Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Giant Food apologizes for Thanksgiving ad wording
Company response
In November 2020, Giant Food apologized for a Thanksgiving advertisement in its Savory magazine that used the phrase "Super Spread" to describe an abundance of food. The company said the choice of words was poor and that it had not intended any insensitivity. The apology addressed the wording of the advertisement and did not describe any further actions.
Giant apologized for a Thanksgiving advertisement in its Savory magazine that used “Super Spread” to describe an abundance of food, saying the choice of words was poor and that it intended no insensitivity.
Company response
Apology — Giant
We apologize for our advertisement in Savory which used the language Super Spread to describe an abundance of food.
Source excerpt
We apologize for our advertisement in Savory which used the language Super Spread to describe an abundance of food. While, in hindsight, the choice of words was a poor one, Giant had no intentions of insensitivity.
A grocery store chain in the mid-Atlantic region is apologizing for an unfortunate blunder with a Thanksgiving advertisement printed in the latest edition of its magazine.