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Brand AI

Girlcult

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2023

    Livestream host accuses consumers of “freeloading shade tests” and blocks them; apology comes a month late

    A host in a Girlcult livestream said consumers were “freeloading shade tests” and kicked users who questioned this out of the stream and blocked them, drawing public criticism; the brand issued a public apology only a month later. In 2022, its clearance sale held under the name “product funeral” was also questioned as an appeal for sympathy. The brand apologized.

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