Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Rebranding criticized as insufficient
After the Fair & Lovely name was changed to Glow & Lovely, activists and commentators argued that removing the word “fair” did not resolve concerns about the continued sale and cultural positioning of skin-lightening products.
Criticism over colourist advertising
The former Fair & Lovely brand was criticized for advertising that associated lighter skin with beauty, confidence, attractiveness and improved life prospects, while depicting darker skin negatively or as a disadvantage.