Recent events
Recent events tied to this brand in public sources.
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2022
GNC products become available at Pilot Flying J travel centers
GNC partnered with Pilot Flying J to provide five GNC products at 645 participating Pilot Flying J Travel Centers in the United States.
2021
GNC partners with Best of the Batch Foundation for holiday toy drive
GNC announced a partnership with Best of the Batch Foundation for its annual Batch-A-Toys toy drive, which aims to support Pittsburgh-area families in need during the holiday season.
2021
GNC announces product partnership with GLAXON
GNC announced GLAXON as its first strategic product partnership under GNC Ventures. The brands said they would work together to accelerate GLAXON products’ speed to market and reach GNC consumers.
2021
RealEats raises $16.3 million in Series A funding
RealEats announced that it raised $16.3 million in a Series A financing round led by Hamilton Lane on behalf of the New York State Common Retirement Fund, with participation from GNC, Armory Square Ventures and Excell Partners.
2021
PlantFuel upgrades its GNC partnership to Platinum
PlantFuel announced that its partnership with retailer GNC had been upgraded to Platinum. GNC also increased its initial purchase order for PlantFuel products to $3.9 million ahead of the anticipated August launch.
2021
GNC appoints Alan Chester as chief supply chain officer
GNC announced that Alan Chester would assume the role of chief supply chain officer effective May 24, 2021.
2020
GNC launches nutrition products at China International Import Expo
GNC presented four nutrition products at the China International Import Expo; the source says NMN made its global debut.
2020
GNC enters bankruptcy restructuring
GNC entered bankruptcy restructuring, according to the article, which reports that the company had entered the process recently.
2020
GNC plans to close about 1,300 stores in the United States and Canada
GNC planned to close about 40% of its stores, or 1,300 locations, in the United States and Canada. The article presents this as a plan, not as completed closures.
2020
GNC Holdings files for Chapter 11 reorganization
GNC Holdings filed for Chapter 11 reorganization in the U.S. Bankruptcy Court in Delaware. The source reports that the filing was supported by most secured creditors, GNC's largest shareholder, and its largest supplier and joint-venture partner.
2020
GNC files for bankruptcy
GNC filed for bankruptcy and said the process would allow it to improve its balance sheet while continuing its business strategy.
2020
Optimum Nutrition launches Gold Standard 100% Whey protein drink
Optimum Nutrition announced the release of its Gold Standard 100% Whey protein drink, available exclusively at GNC retailers.
2019
GNC launches MAD PONY ENERGY
GNC Holdings announced the launch of MAD PONY ENERGY, a beverage available exclusively at GNC retail locations and GNC.com.
2019
GNC launches the #BuckHardChallenge
GNC launched the #BuckHardChallenge on TikTok, encouraging fans to share videos featuring MAD PONY ENERGY; the article also invites participation across TikTok, Instagram, YouTube and Twitter.
2019
Amazon Counter adds retail pickup partners
Amazon announced that its Counter in-store pickup service would reach thousands more locations through new partners GNC, Health Mart and Stage Stores.