Skip to content
Brand AI

Greenlit Brands

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile1 entries

  1. 2018

    Rebranding amid Steinhoff controversy

    Greenlit Brands changed its former name, Steinhoff Asia Pacific Group, in the context of the wider controversy surrounding parent group Steinhoff International. The available material describes the rebrand as an effort to distance the Australian subsidiary from that controversy.

    Source