Recent events
Recent events tied to this brand in public sources.
Back to profile5 entries
2022
McVitie’s launches Rich Tea Delights
Pladis launched Rich Tea Delights, a lighter version of McVitie’s Rich Tea containing 30% less sugar than a typical semi-sweet biscuit, according to the manufacturer. The product is available in 300g packs across retail, convenience and wholesale channels.
2022
McVitie’s sponsors Britain’s Got Talent
McVitie’s became headline sponsor of Britain’s Got Talent in 2022 as part of Pladis’s Golden Moments campaign.
2022
McVitie’s launches Golden Moments campaign
Pladis unveiled a £10 million campaign for McVitie’s called Golden Moments, including television, social media and digital activity, sampling, and themed packaging for 34 products.
2021
Jacob’s Mini Cheddars launches ‘Welcome to Cheddar Town’ campaign
Pladis launched a £4.5 million, seven-week advertising campaign for Jacob’s Mini Cheddars, including a new TV creative on Channel 4 and social media promotion.
2020
Pladis unveils McVitie’s Halloween treats
Pladis unveiled a McVitie’s Halloween range of five new products, which was set to roll out later in September 2020.