Recent events
Recent events tied to this brand in public sources.
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2026
NBS Sport launches EPL on NBS Sport Premier League platform
NBS Sport unveiled a dedicated Premier League platform, EPL on NBS Sport, at The Villa in Kampala, offering free-to-air coverage of the English top flight for the 2026/27 season, with Guinness, Coca-Cola and Championbet as flagship sponsors.
2022
Guinness launches Irish barley farming pilot
Guinness launched a three-year farm-based programme involving 40 Irish barley farms in its first phase. The pilot focuses on regenerative agriculture practices and is designed to reduce the carbon emissions generated by barley production.
2022
Guinness announces regenerative barley-growing pilot
Guinness announced a three-year barley-growing pilot focused on regenerative agriculture, working with farmers to explore ways to reduce carbon emissions from barley production. Forty farmers were to participate in 2022, with technical partners including Boortmalt, Glanbia and Comex McKinnon.
2021
Guinness ad wins Thinkboxes award
A Guinness commercial, “Welcome Back,” won a Thinkbox Academy TV Creativity award and was voted the best TV ad to debut in May–June.
2021
Guinness launches Black Shines Brightest campaign
Guinness launched the “Black Shines Brightest” campaign in Seychelles and key African markets, featuring artists and other culture makers.
2021
Guinness launches “It’s Guinness Season” campaign
Guinness and Lion launched the “It’s Guinness Season” campaign on 1 June, promoting Guinness as a winter beer through advertising, promotions and other activations.
2021
Ginsters Smoky Steak and Guinness slice launches
Ginsters and Guinness launched a new Ginsters Smoky Steak and Guinness slice, developed as a collaboration between the brands.
2021
Guinness and Ginsters team up on a savoury slice
Guinness and Ginsters joined forces to develop and launch a new Ginsters Smoky Steak and Guinness slice.
2020
Diageo selects Ballymore for Guinness Quarter development
Diageo selected Ballymore as its partner to deliver the transformation of 12.6 acres of its St James's Gate site in Dublin into a mixed-use urban quarter.
2020
Carhartt and Guinness collaboration clothing released
Carhartt released several items from a clothing collection made in partnership with Guinness, including shirts, a sweatshirt, hats and an apron.