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Brand AI

Gymshark

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile3 entries

  1. 2025

    Alix Earle sponsorship dispute

    Alix Earle alleged that Gymshark prematurely ended a promotional arrangement after online criticism related to her public views on Israel. She reportedly sought damages, while Gymshark denied that a binding contract existed.

    Source

  2. 2023

    Dispute with former ambassador Nathaniel Massiah

    Powerlifter and former Gymshark ambassador Nathaniel Massiah promoted a rival brand during a period that Gymshark treated as subject to contractual non-compete restrictions. His legal representatives challenged the restrictions and the proceedings were reportedly brought to a close.

    Source

  3. 2021

    Sony Music sues Gymshark over alleged song use in advertisements

    Lawsuit filed

    Sony Music and associated plaintiffs sued Gymshark, alleging that it used copyrighted songs without permission in social-media advertisements for fitness apparel and accessories. The complaint was filed in the Central District of California.

    Source excerpt

    • Plaintiffs Sony Music Entertainment, Sony Music Entertainment US Latin LLC, Zomba Recording LLC, Arista Music, La Face Records LLC, Records Label LLC, and The Century Media Family Inc. (collectively, Sony Music) are taking on Gymshark Limited over its purportedly illegal use of copyrighted songs in advertisements for its fitness apparel and accessories on social media platforms.
    • The complaint against Solihull, England-headquartered Gymshark was filed Thursday in the Central District of California.
    • In the complaint, filed July 15 by attorney Rollin Ransom at Sidley Austin LLP, Sony Music claims that Gymshark used Sony-owned songs in various promotional videos posted to social media without obtaining the proper licenses.
    Source