Skip to content
Brand AI

Hakuhodo

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile1 entries

  1. 2023

    Tokyo 2020 Olympic bid-rigging case

    On 28 February 2023, prosecutors formally indicted Hakuhodo and other companies over allegations of bid rigging related to contracts for the Tokyo 2020 Summer Olympics. Prosecutors alleged that the companies reduced the competitiveness of tenders and coordinated with former Olympic organizing officials. The case created significant legal and reputational exposure for Hakuhodo and the wider Japanese advertising industry.

    Source