Recent events
Recent events tied to this brand in public sources.
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2026
Hallmark acquires Mount Croft care home
Mount Croft care home in Bromsgrove was taken over by care provider Hallmark, marking the company's first expansion into Worcestershire.
2020
Hallmark media business CEO departs
Bill Abbot, CEO of Hallmark's media business, left the company; the article says no reason was given and no replacement was immediately named.
2019
Hallmark Channel responds to withdrawal of same-sex couple ad
Hallmark Channel said it had made the wrong decision to pull a commercial showing a same-sex couple kissing, and said it was working to reinstate the ad. The company also stated its commitment to diversity and inclusion.
2019
Hallmark reverses decision to pull Zola ad and announces steps
After backlash over pulling a Zola ad featuring a same-sex couple, Hallmark said the decision was wrong and that Hallmark Channel would contact Zola to reestablish the partnership and reinstate the commercials. Hallmark also said it would work with GLAAD to better represent the LGBTQ community across its brands.
2019
Hallmark announces planned partnership with GLAAD
Hallmark said it would partner with LGBTQ advocacy group GLAAD to better represent the LGBTQ community across its portfolio of brands.
2019
Hallmark announces reinstatement of Zola commercials and apologizes
Hallmark Cards CEO Mike Perry announced that commercials for wedding planning site Zola would be reinstated after Hallmark faced criticism for pulling ads featuring a lesbian couple; Perry said the company was sorry for the hurt and disappointment caused.