Recent events
Recent events tied to this brand in public sources.
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2022
OPPO and Hasselblad announce strategic imaging partnership
OPPO announced a strategic partnership with Hasselblad focused on joint research and development in computational color and computational optics for smartphone imaging. The partnership’s results are planned to appear in future OPPO Find flagship products, with the imaging system slated to debut in the next-generation Find X flagship series.
2021
OnePlus adds XPan Camera Mode to OnePlus 9 phones
OnePlus launched XPan Camera Mode for OnePlus 9 and 9 Pro users through an over-the-air update. The mode was co-developed with Hasselblad.
2021
OnePlus introduces Hasselblad XPan camera mode
OnePlus introduced a Hasselblad XPan mode for its imaging experience, developed jointly by the OnePlus imaging team and the Hasselblad camera team.
2021
OnePlus launches 9 series smartphones and OnePlus Watch
OnePlus launched its 9 series smartphones, an India-specific 9R device, and a smartwatch globally, including in India. The OnePlus 9 Pro and OnePlus 9 were scheduled to go on sale on April 1 and April 15, respectively.
2021
OnePlus and Hasselblad announce strategic partnership
OnePlus announced a three-year strategic partnership with Hasselblad to collaborate on mobile imaging, including development of the OnePlus-Hasselblad mobile imaging system and imaging technologies.
2021
OnePlus and Hasselblad partner on camera development
OnePlus brought Hasselblad’s expertise into its camera development for a three-year partnership to improve mobile photography.
2020
Hasselblad launches HX 0.8 focal reducer
Hasselblad launched the HX 0.8 focal reducer for adapting HC/HCD lenses to X and 907X systems. The accessory reduces focal length to 0.8 times and increases aperture by two-thirds of a stop.
2020
Hasselblad releases Phocus app updates
Hasselblad released updates to its desktop and mobile Phocus image-editing program, including new desktop tools and expanded mobile image import, editing, export and camera-control functionality.