Recent events
Recent events tied to this brand in public sources.
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2022
HelloFresh announces partnerships with three NHL teams
HelloFresh announced partnerships with the Nashville Predators, New York Islanders, and Los Angeles Kings, becoming each team's first meal kit partner. The partnerships include digital marketing, in-arena signage and experiences, sweepstakes, and offers on HelloFresh meal kits.
2021
HelloFresh raises its 2021 revenue growth outlook
HelloFresh raised its full-year 2021 revenue growth outlook on a constant-currency basis from 45%–55% to 57%–62%, citing strong year-to-date revenue growth, including October.
2021
HelloFresh acquires YouFoodz
HelloFresh acquired YouFoodz following a successful scheme of arrangement, for total consideration of approximately $125 million.
2021
HelloFresh becomes Canadian Premier League’s official meal kit delivery partner
The Canadian Premier League announced a partnership with HelloFresh, naming it the league’s Official Meal Kit Delivery Partner. The partners will provide offers and collaborate on content for Canadian soccer communities.
2021
HelloFresh announces Phoenix distribution center plan
HelloFresh announced plans to open a new distribution center in Phoenix, Arizona. The nearly 440,000-square-foot facility is planned to begin operations in Q4 2021 and is expected to become the company's largest shipping and fulfillment center globally.
2021
Mastercard announces new and expanded cardholder partnerships
Mastercard announced new partnerships with DoorDash and HelloFresh and expanded partnerships with Fandango, Lyft, and ShopRunner, offering benefits to eligible cardholders.
2021
HelloFresh ends relationship with David Dobrik and Vlog Squad
HelloFresh said it was no longer working with David Dobrik or any member of the Vlog Squad and had no plans to work with them again, amid reports of sexual assault allegations against a former Vlog Squad member.
2020
HelloFresh completes acquisition of Factor
HelloFresh completed its acquisition of Factor75, Inc. after the conditions precedent were fulfilled.
2020
HelloFresh agrees to acquire Factor75
HelloFresh agreed to pay $277 million to acquire Factor75, a provider of health-focused ready-to-eat meals. Factor75 will continue to operate as a stand-alone company.
2020
Nintendo of Canada and HelloFresh team up for meal-kit promotion and contest
Nintendo of Canada teamed up with HelloFresh on a meal-kit promotion and contest for Canadian residents. The promotion includes free HelloFresh meals for new customers, and the contest offers prizes including a Nintendo Switch prize pack.
2020
HelloFresh ends partnership with Lea Michele
HelloFresh said it had ended its partnership with Lea Michele, effective immediately, after allegations concerning her were reported. The allegations included claims of discriminatory microaggressions; the source does not establish their truth.