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Brand AI

Hengyuanxiang

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2008

    Highly repetitive Chinese zodiac TV ad criticized by viewers; brand holds response seminar

    During the 2008 Spring Festival, Hengyuanxiang's Chinese zodiac TV advertisement prompted widespread viewer criticism of its creativity and viewing experience due to its highly repetitive voiceover. China News Service reported that the brand held a seminar in response, and some marketing professionals believed the ad increased recall of the Olympic sponsor. This entry concerns a marketing and public perception controversy and does not find it to be illegal advertising.

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