Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Heytea Foxi co-branded tea drink removed amid religious commercial marketing controversy
In December 2023, Heytea's Foxi co-branded product sparked controversy due to commercial marketing involving religious elements, and was voluntarily removed from shelves after Heytea was summoned for talks by Shenzhen's ethnic and religious affairs department. Caixin reported that at the time the relevant authorities did not characterize it as illegal or carry out law enforcement penalties. This entry is a marketing controversy and rectification record.
2021
Court rules on HEYTEA trademark dispute
Ruling
A court found that Guangzhou Jinfeng Catering Management Co. used a sign similar to Shenzhen Meixixi Catering Management Co.'s registered HEYTEA marks, creating a risk that consumers would be confused about the source of the goods or services. The court ordered Jinfeng and Dongguan Shilong Chatalang Restaurant to stop using similar signs and pay a total of RMB 560,000 in damages to Meixixi.
Source excerpt
本案裁判结果为，被告广州瑾丰餐饮管理有限公司、东莞市石龙茶太浪饮食店立即停止使用与原告深圳美西西餐饮管理有限公司相关注册商标近似的标识的侵权行为，赔偿原告深圳美西西餐饮管理有限公司经济损失共计560000元等。
法院认为，瑾丰公司使用的“HEETEA”标识与美西西公司“Heytea”“HEYTEA”注册商标构成相似，瑾丰公司使用前述标识的行为，容易使相关公众对商品或服务的来源产生误认，其使用被控侵权标识的行为已构成对美西西公司涉案注册商标的侵权。
2021
Heytea denies reports of improper colorant use
Company response
Heytea responded to media reports alleging improper use of the colorant Sunset Yellow, denying any such violation and saying that regulators found no violations during their inspection of Heytea.
Company response
Denial — 喜茶
对此，喜茶正式回应表示，喜茶从未违规使用“日落黄”等色素，经过与广州市监管部门核实，此次监管部门对喜茶的检查中，不存在任何违规问题。
Source excerpt
在此情况下，部分媒体在对上述新闻进行转载过程中，误将对喜茶的检查和其他品牌被检出”日落黄“不合格批次两个信息混淆，做出了”喜茶违规使用色素“的解读
对此，喜茶正式回应表示，喜茶从未违规使用“日落黄”等色素，经过与广州市监管部门核实，此次监管部门对喜茶的检查中，不存在任何违规问题。
2月9日上午，有消息称喜茶30%员工被裁员，信息安全部门甚至全员被裁。此外，过度加班、年终奖延迟等问题集中爆发。