Recent events
Recent events tied to this brand in public sources.
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2026
HEYTEA launches HEYTEA GO mobile app
HEYTEA launched its HEYTEA GO mobile app in collaboration with Wirecard. The app was made available in all HEYTEA stores in Singapore and Hong Kong and lets customers order and pay online.
2022
Heytea announces drink price limits and no increases for the year
Heytea announced that it would not introduce drinks priced at 29 yuan or more during the year and would not raise prices on any drinks during the year. It said it could lower prices while maintaining ingredients, quality and taste because of its supply-chain development.
2022
Heytea denies rumors of large-scale layoffs
Heytea responded to rumors of layoffs, saying the reports were false and that the company had no alleged large-scale layoffs. It described limited pre-holiday personnel adjustments as normal adjustments and optimization based on year-end evaluations.
2022
Layoffs reported at HEYTEA
A report said HEYTEA was laying off employees, with some departments fully cut and others reduced. HEYTEA's relevant department responded to an inquiry by saying it had not heard of layoffs.
2022
喜茶 lowers prices on selected products
喜茶 lowered prices on selected fruit tea, milk tea and pure tea products by approximately 3–7 yuan. Its ordering mini-program also listed products in categories labeled “要平价” and “要简单.”
2022
HEYTEA reduces prices on some drinks
HEYTEA said some of its drinks had been reduced in price by 1 to 7 yuan. It said the purpose was to make its products more accessible and lower-cost for customers.
2021
星期零 and Heytea plan a plant-based beef product collaboration
星期零 CEO Kiki said 星期零 would collaborate with Heytea to introduce at least one new product containing 星期零大师黑椒植物牛肉; the article describes this as a future plan.
2021
HEYTEA takes a majority stake in 野萃山
野萃山's associated company, Shenzhen Haolin Catering Co., Ltd., added HEYTEA (Shenzhen) Enterprise Management Co., Ltd. as a shareholder. HEYTEA's entity holds 60% of the company's shares and is its largest shareholder.
2021
Heytea completes controlling investment in Yecuishan
Heytea completed an investment that gave it a 60% stake and made it the largest shareholder of Yecuishan. The source reports that Yecuishan's associated company added Heytea (Shenzhen) Enterprise Management Co., Ltd. as a shareholder on November 11.
2021
Court rules on HEYTEA trademark dispute
A court found that Guangzhou Jinfeng Catering Management Co. used a sign similar to Shenzhen Meixixi Catering Management Co.'s registered HEYTEA marks, creating a risk that consumers would be confused about the source of the goods or services. The court ordered Jinfeng and Dongguan Shilong Chatalang Restaurant to stop using similar signs and pay a total of RMB 560,000 in damages to Meixixi.
2021
Heytea denies reports of improper colorant use
Heytea responded to media reports alleging improper use of the colorant Sunset Yellow, denying any such violation and saying that regulators found no violations during their inspection of Heytea.
2021
HEYTEA founder denies report of planned LELECHA acquisition
In response to reports that HEYTEA sought to acquire LELECHA, HEYTEA founder Nie Yunchen said the news was untrue and that the company had ended its contact after learning more about LELECHA's internal situation and business data.
2021
HEYTEA abandons potential Lelecha acquisition
HEYTEA said it had previously held discussions with Lelecha but had abandoned the potential acquisition after learning more about the company. Lelecha said reports that it would be acquired were untrue and that it had no acquisition plan.
2021
Heytea reports an imminent funding round
A report said Heytea's latest funding round was nearing completion, with existing investors participating and a reported post-money valuation of 60 billion yuan. Heytea declined to comment; the round was not described as completed.
2021
HEYTEA announces VivoCity outlet opening
HEYTEA announced that its fourth Singapore outlet, at VivoCity, was scheduled to open on January 9, 2021, with a convenience-store-like concept.
2020
HEYTEA launches bottled soda line
HEYTEA announced a new soda product line on July 12, with three flavors. The initial products were promoted as having zero sugar, zero fat and zero calories, plus dietary fiber.
2020
HEYTEA reportedly completes Series C financing
A media report said HEYTEA completed Series C financing on March 23, led jointly by Hillhouse Capital and Coatue Management; the transaction amount was not disclosed. HEYTEA's representative told China Net Finance there was no further information.
2007
Heytea completes broad product price reductions
Heytea announced that it had completed broad product price adjustments begun in January. Several menu drinks had lower prices, including Pure Green Yan tea at 9 yuan and selected drinks reduced from 32 yuan to 29 yuan.